Meet the 2018 Team!

We’ve been working hard behind the scenes preparing for the 2018 SoundLounge Festival, you can expect news very shortly regarding who, when and where so keep ’em peeled!

However, the annual SoundLounge festival would be nothing without the passionate group of creatives who we recruit to market, program and produce the festival. 

We asked them to tell you a little bit about themselves…


What are you up to currently ?

Currently I am working towards a career within the music industry. At the moment I am managed by a few people already in the industry, who are assisting me in developing my produce to higher level, so that I am ready to release tracks. I am also apart of the Capital Potential project in which I have chosen to learn about radio. I participate in a variety of a workshops led by Trebble T who’s is well known within radio. At the moment I am also apart of a music project with Trident reach.  

Why did you join the project ?

I joined this project in order to gain more experience and knowledge about the music industry. I’ve never worked in this area of the music industry so I find it very interesting and it will help me to learn new useful skills.

What do you hope to gain ?

I hope to gain an arts award and a wider range of skills that will help me in my music career.

What are you looking forward to ?

I am looking forward to end result so that I can really see how being on this project has benefited me.


What are you up to currently ?

I am currently studying Performance at Walsall Studio School, however as of september 2018 I will be studying Songwriting at Bimm Bristol. I am also currently the lead singer and manager of a band called Lavender Blue. We play a mix of Funk, Pop and Soul and have recently started gigging in the Birmingham area.

Why did you join the project ?

I joined Project Sound Lounge after going to last years event. I really enjoyed the festival, so when I saw a leaflet asking people to apply to be of the project I just had to put my name down!

What do you hope to gain ?

I am hoping to gain experience and knowledge of planning a festival and working with a team outside a college environment.

What are you looking forward to ?

I am looking forward to seeing the groups Ideas come to life with the designs of the project and seeing what kind of artists we can get to play for August.  


What are you up to currently ?

Studying Business and working in a Boots Pharmacy trained to tell you which medication to take!

Why did you join the project ?

I joined the project because I enjoy doing something different whilst making a difference.

What do you hope to gain ?

I hope to enhance my skill set and make some amazing new friends! Cliche but true!

What are you looking forward to ?

I am looking forward to seeing the end result and the difference made within the Birmingham community and outside.


What are you up to currently ?

I am currently the store manager over at Yorks Cafe on Great Western Arcade. I am also starting a few project named The Human Album which aims to give artists a voice behind their own work whilst empowering other artists who have inspired them.

Why did you join the project?

I joined the project to work alongside fellow young people who are passionate about the arts and music within Birmingham. There are many skills which I believe this project can offer me which is a bonus. But mainly I have missed working with fellow creatives on a large project. This has given me the opportunity to do so again.

What do you hope to gain ?

I hope to gain some key skills to help me develop my own projects and also skills to allow me to work with artists in the future, for the benefit of the artist.

What are you looking forward to ?

I’m looking forward to working alongside the team and seeing our ideas come to life.


What are you up to currently ?

I am in my final year of a Music Business degree as well as working part-time as a cocktail bartender.

Why did you join the project ?

I joined primarily due to my interest in music. Also in order to widen my network and gain contacts in the music industry, as well as make new friends and build upon skills for my future career.

What do you hope to gain ?

By the end of the project I hope to have gained more knowledge and skills of the marketing sector.

What are you looking forward to ?

I am looking forward to broadening my circle of friends and the final outcome of the project.


What are you up to currently ?

I am a songwriter with a keen interest in performing arts and anything remotely creative. I have participated in numerous events that i have also helped to produce and promote. These events have all been about raising awareness of mental health, sexism, racism etc regardless of the ages, genders or ethnic backgrounds of the audience. We used creative art and performance art to open up the discussion about these issues and many more. I am currently attending a short film production program and attending workshops at UCB to prepare for my makeup artistry course starting in September. I’m also working on new music for a demo cd, mixtape and EP.

Why did you join the project ?

I joined the project because it’s always been something I’ve wanted to do but struggled to find as an opportunity, I also felt I lacked the skills to thrive in this part of the creative sector. I felt this project would be good as I am a beginner to event planning, but i knew this project would have great results in the end resulting in me obtaining the necessary skills i need to work professionaly in planning live events.

What do you hope to gain ?

I hope to gain confidence and be able to stay motivated throughout

What are you looking forward to ?

I’m looking forward to the festival, and seeing the end result of all the hard work, planning and dedication. I’m also excited about learning new skills, growing my confidence and hearing from the different speakers and their individual methods of planning and executing a successful show, event or festival.


What are you up to currently?

I’m a recent English and French graduate of the University of Warwick, but I love anything to do with arts and culture. I’m currently working as a journalist for a magazine and as an executive assistant for a literary journal. 

Why did you join the project?

I joined the project as I love music and enjoy nothing more than going out to gigs with friends. I’ve also worked in marketing and events, mostly in theater and film.

What do you hope to gain?

I hope to gain experience in planning and marketing an event over a long-term period and having real responsibility over it. 

What are you looking forward to?

Additionally, I really enjoy meeting new people, especially those involved in the Birmingham arts scene. I find it incredibly interesting to hear about other people’s experiences and perspectives so I’m really looking forward to the days leading up to our events this year and the days themselves to interact with people and build up a buzz for our events.

Goodbye from the SoundLounge 2017 team!

As we say goodbye to the SoundLounge 2017 cohort, we ask them to sum up their experience of the project. Take a look at their responses below:




  • What did you enjoy about the festival planning process?

I enjoyed helping to come up with the festival logo and create our t-shirts and flyers around this. I also really liked recruiting our volunteers, it was really lovely to meet new people who were so enthusiastic and keen to help us.

  • What was your personal best moment of the day / favourite artist?

The best moment of the day was being able to watch the artist’s soundchecks; it was really interesting to be able to get a sneak preview of what was to come later on. I especially loved Byron Hare!

  • And one final message about your SoundLounge experience…

I joined Project SoundLounge to get a better insight into the music and events industries, as I had no previous experience in either sector. I think it’s really good to explore something if it sounds interesting to you because I had no idea about music events and throughout my time at PSL I’ve learnt so much and I’ve had an amazing time. I would love to do it all again!




  • What did you enjoy about the festival planning process?

I enjoyed being in charge of social media and discovering the best ways to market the festival to the general public. I also loved creating the press release and contacting people within the media, setting up interviews with the likes of BBC WM and Brum Radio.

  • What was your personal best moment of the day / favourite artist?

I really enjoyed acting as a host during the day and interacting with the audience. I loved all of the artists but my favourite band was Lycio!

  • And one final message about your SoundLounge experience…

I have learnt so much during this process that I wouldn’t have anywhere else. There are so many skills that I have learnt for the future and although it has been challenging at times, I have truly loved being part of Project SoundLounge. Good luck to next year’s cohort!  



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  • What did you enjoy about the festival planning process?

I really enjoyed getting a different experience in planning an event, it really opened my eyes to all the different things that need to be done to ensure it goes smoothly.

  • What was your personal best moment of the day / favourite artist?

The Real Cool were ‘real cool’ 😉

  • And one final message about your SoundLounge experience…

This was an amazing experience and I am so happy that I was able to volunteer. I have learnt so much that I wouldn’t haven been able to anywhere else!




  • What did you enjoy about the festival planning process?

One of the things I enjoyed the most about this process was having the freedom and responsibility to create a festival  based on our own ideas and creativity.

  • What was your personal best moment of the day / favourite artist?

My best moment of the entire process was the end of the promo event as it was really successful and a great insight as to what the actual SoundLounge Festival would be like, although on a much larger scale. My favourite performance on the actual day was by Normanton Street.

  • And one final message about your SoundLounge experience…

Project SoundLounge has been a fantastic opportunity from which I have gained so much experience by creating our own music festival. So long, farewell, auf wiedersehen, goodbye 🙂



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  • What did you enjoy about the festival planning process?

I love how all of our ideas was taken into action, learnt how to plan an event properly, I loved every part.

  • What was your personal best moment of the day / favourite artist?

I didn’t really have a best moment or a favourite artist, every one was amazing and the night i will never forget.

  • And one final message about your SoundLounge experience…

First time I’ve seen or heard all of the artists/bands, never seen grime music live before – it was a nice difference. It was such a good experience, I would do that day all over again if I could. Everyone did an amazing job, once we started we couldn’t stop so I enjoyed the adrenaline feeling. 



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  • What did you enjoy about the festival planning process?

The Project was really intense at times and I enjoyed every moment as it opened doors for me. I was asked if I would have done something differently and if I had any regrets but with the progress I’ve made personally I don’t like to keep regrets and I’m very happy right about now.

  • What was your personal best moment of the day / favourite artist?

The festival day was fast paced at times and being able to multi-task but also try out different roles was fun too. I’d say my favourite band was Byron Hare.

  • And one final message about your SoundLounge experience…

For me, I come from a background where I’ve faced problems throughout the project, I’ve managed to overcome a lot of my problems by gaining additional support from others on the project. One thing in particular was coming out and I can say from my own experience, it gets better.



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  • What did you enjoy about the festival planning process?

I loved working and learning from such a wide array of industry professionals and fellow colleagues. It was exciting to see how we are creating something out of nothing and that I had my very own input into this amazing project. I also made numerous contacts among artists themselves and for me as a musician it will be a valuable glimpse into Birmingham’s music scene.

  • What was your personal best moment of the day / favourite artist?

I was absolutely stunned by The Americas! They convinced me to try something other than classical – wasn’t it the purpose of our festival? To make people try something new? Well it sure worked for me!

  • And one final message about your SoundLounge experience…

Well, PSL got me a TV interview and it was pretty awesome. Ok-  It was pretty awesome even without the interview. Brilliant beginning to a career in creative industries!



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  • What did you enjoy about the festival planning process?

I enjoyed discovering new artists and watching the long months of hard work result in a great SoundLounge festival!

  • What was your personal best moment of the day / favourite artist?

The best moment of the festival was seeing grime artists Slick Don and Tantskii perform.

  • And one final message about your SoundLounge experience…

Project SoundLounge was a brilliant opportunity to create an event that i wouldn’t have been able to comprehend a year ago. I would recommend the experience to anybody with an interest in the arts!


Thank you and Goodbye!



The SoundLounge Festival 2017 is right around the corner!

Can you believe that the SoundLounge Festival 2017 is only 11 days away?

Here at SoundLounge HQ we’ve been working really hard to create the greatest musical experience we can for Saturday 5th August and we are positive that you will not be disappointed!

The programming team have been finalising all details with our 8 wonderful acts, as well as putting together the schedule for the day!

The production team have been sorting out all arrangements for the Birmingham Town Hall, from decorations to technical equipment!

And finally the marketing team have been focused on finding ways to tell you guys about the festival and making it bigger an better than ever!

So, as you can see we are pretty excited  and hope that you guys are too!

Remember, the SoundLounge Festival 2017 takes place on Saturday 5th August at Birmingham Town Hall, with doors opening at 5pm.

You can get your FREE ticket here: 

In the meantime, you can follow us at:

Facebook – @ProjectSoundLounge 

Twitter – @SoundLoungeTeam

Instagram – @projectsoundlounge 

And listen to our festival playlist here:

Volunteer for the SoundLounge Festival 2017!

Exciting news!

we need you

Project SoundLounge is looking for volunteers to help out at the SoundLounge Festival 2017.

There will be a variety of roles on the day, from flyering to helping backstage! This is a great opportunity for anyone with a positive attitude and willingness to get stuck in and lend a hand, but in particularly those who are passionate about music and live events! Remember, the festival is taking place on Saturday 5th August at Birmingham Town Hall, so please only apply if you know that you will be free on that day!

So, want to know what it’s like working on a live music festival at an iconic venue? Then apply now:


Announcing the SoundLounge Festival 2017!


On Saturday 5th August, the Birmingham Town Hall will play host to the SoundLounge Festival 2017. Doors will open for the FREE festival at 5pm.

There will be 8 fantastic acts taking to the stage throughout the evening, each with their own individual sound. They are The Real Cool, Normanton Street, Byron Hare, Slick Don, Lycio, Tantskii, The Americas & Victories at Sea.

You can find out more about the acts here:

And to get you hyped, have a listen to our festival playlist:

So, if you’re a lover of the arts, want broaden your musical tastes, or just simply want to hang out with like minded people then get your free ticket here:


Retrospective: Digbeth Dining Club

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Thank you to everyone who came along to our pre-festival event at Mama Roux’s last Friday, as part of Digbeth Dining Club. All of the team here at Project SoundLounge had a fantastic time and are over the moon that the night went as well as it did! There was an amazing atmosphere throughout the evening and the crowd really got into the three amazing acts performing!

If you have become a new fan of any of the three acts, then feel free to check the rest of their music out here:

Lady Sanity –

Verschieden –

Tehillah Henry –

We hope that everyone enjoyed themselves and saw what Project SoundLounge can deliver. So if you did have a good time or missed the pre-festival event and are interested, then come along to our main event – the SoundLounge Festival 2017 on Saturday 5th August at Birmingham Town Hall! Doors open at 5pm!

In the meantime, take a look at some of the amazing photos from our pre-festival event:






Pre-festival event

We are excited to announce our pre-festival gig! Here at Team SoundLounge, we want to get you all as hyped as possible for the main event in August!

We’ve lined up 3 amazing artists to play THIS FRIDAY (23rd June) at Mama Roux’s in Digbeth, Birmingham in conjunction with Digbeth Dining Club! Great music, great food, what’s not to love?

First up is Lady Sanity – a female emcee ‘with a message’, hailing from our very own city.

Second on stage is Verschieden – a 5 piece pop/funk band – who make ‘music to make you feel good’!

To end the show, we have Tehillah Henry Music – a soulful singer/songwriter from Wolverhampton.


If you want to hear more and just can’t wait until Friday, check our artists out!

Lady Sanity –

Verschieden –

Tehillah Henry –

May 2017 catch up!

It’s been a really busy month for all of us at PSL but the festival is taking shape and we’re all really excited to show you guys what we’re up to!

If you haven’t already, check out our previous post and get to know everyone on the PSL team:

Marketing are working on designing a new logo and flyers and we’re coming up with ideas for new social media campaigns. We also have an interesting collaboration announcement to make soon – keep your eyes on our Instagram! @projectsoundlounge

Programming are working on confirming acts for the festival, sending out contracts to secure our acts and fitting them into time slots on the day. So far we have an amazing line-up and we can’t wait to finally reveal those to you all in the coming weeks!

Production are sorting out all info for Town Hall, the overall schedule for the festival and working out what needs to happen on the day so everything runs smoothly. The team are also working on an amazing upcoming event which we will be announcing on social media soon – but our lips are sealed for now!

Keep checking back for further updates and information about the Project SoundLounge 2017 festival – all will be revealed soon!

And don’t forget to like and follow us so you get all of our important updates

Facebook @ProjectSoundLounge

Twitter @SoundLoungeTeam

Instagram @projectSoundLounge

Soundcloud @ProjectSoundLounge

Project Sound Lounge 2017!

A new year, a new Project Sound Lounge…

It’s been a busy couple of months since we all started the Project but the team is really getting to grips with the planning process for the festival. So far we’ve done loads of networking and had some really interesting and useful workshops from various members of the Town Hall & Symphony Hall team, including members of marketing, programming and production.

We are split into three groups: marketing, programming and production. We all work on group tasks in our team and then feedback and discuss it in the whole group so everyone can bounce ideas off of each other and help out each team, and it keeps everyone informed about what’s going on and when things are happening.

Currently we’re focusing on the theme of the festival, including selecting the artists and really looking at what we want you guys to take away from the festival – as well as a few other things but everything will be revealed soon, watch this space!

Here’s a couple of pictures of some of our team in action:


Workin’ hard


Workin’ hard

– PSL marketing team

Project SoundLounge is now recruiting!

Fancy a career in music or the Arts but not sure where to start?

If the answer is ‘yes’ and your aged between 16-25, then Project SoundLounge needs you!

The group takes on all the programming, producing and marketing of the festival. You’ll gain valuable experience working in the arts, and develop skills in artistic programming, digital media and communication.


If you’d like to apply download and complete the application form that is available at and send to before the closing date Wednesday 11th January 2017, at 12pm.



SoundLounge Festival 2016 Review

Project SoundLounge is over for another year and it finished with a bang as SoundLounge Festival took over Town Hall on Saturday 6th August. The afternoon session was kicked off by a familiar face from last year’s project, the wonderful AffieJam. She was followed by a selection of the freshest female talent including Barbella, Truemendous, Kemi Sulola and MArieè. One particular highlight of the session was Barbella’s impromptu PSL chant which was taken up by the crowd!





After a short break Docrha turned up the volume for the evening session, introducing their unique and powerful sound. This was followed by the jazz and soul influenced Butternut and the psychedelic rock band, Karl Monroe to finish the night.




Photo credit: NUBI magazine

The team of young people behind the festival have worked incredibly hard over the past 8 months to create an event which showcased and celebrated diverse talent from across Birmingham. Taking on various roles leading up to festival and during the day itself the group learned a variety of skills in programming producing and marketing a festival and gained real life hands on experience. The festival was very well received and the feedback from audience, artists and crew members was incredibly positive.

Full Line Up!!

On Saturday 6th August 2016 the Project SoundLounge Festival will be bringing a full line up of amazing artists to the Town Hall stage with music from 3pm-11pm. Doors open 2.30pm, FREE ENTRY.
(Click Here to obtain limited Free Ticket)

Showcasing the best under the radar performers from across the city, the freshest female talent will take the stage in the afternoon, then as the night progresses we up the volume for three genre-bending bands!!


15:00 – Affiejam


15:45 – Barbella

16:30 – TrueMendous


17:15 – Marieè


18:00 – Kemi Sulola Artist

18:30 – 20:00 – BREAK

20:00 – Dorcha


21:00 – Butternut[1]

22:00 – Karl Monroe

Come on down to celebrate the amazing talent and creativity we have in our amazing city!

Project SoundLounge is Town Hall Symphony Hall’s youth development programme enabling young people to create an arts festival in Birmingham. The 16-25 year old participants take on the programming, producing and marketing of the festival, building a range of employability skills.

The Production Team!

The production team this year is comprised of Fraser and Joel.


I first learned about project SoundLounge last year when I was doing another project with Birmingham Conservatoire. One of the SoundLounge fellows, Joe Cook was also a member of the project and encouraged me to apply after explaining a little bit about what SoundLounge really was.

So far, I have really enjoyed the whole experience and coming to the Symphony Hall on a Monday night is one of the best parts of my week! Working with likeminded people on a project we are all passionate about is a really awesome thing, and I’m super excited to see how it all turns out on the day.

As part of the production team, some of my tasks include;

  • Scheduling the day
  • Organising pop up events
  • Planning out how we’re using the Town Hall space
  • Deciding on how the Town Hall is going to look in terms of decoration and researching different options.

I find this all enjoyable and it’s making me a better events manager. I want to do this as a future career and THSH is providing me with the opportunity to develop my skills.

Another thing that THSH are providing in the project are workshops with experienced industry professionals. One of my favourite workshops was with Toks, the head of programming for the classical side of THSH’s shows. He taught us about how they book the artists and the systems they use, as well as what events they’ve organised, such as Inside Out.


Programming: blog update

Hey there, so far working with the group has been the best and craziest of times! Maya is working hard with the logo designs with THSH staff, Daljinder is committed as ever, Frazer and Joel are planning the venue, Lydia is e-mailing the acts and Cerys is keeping the group alive (just about!). At the moment the programming side of things is going well, we have booked the best mix of musicians, Jerry Williams as a headliner followed by other amazing local acts such as Riscas, Lady Sanity and Fabrik plus loads more exciting names..

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                           (Cerys and Lyds outside of Town Hall )